Lime-A-Rita x ShesGotGame
Lime-A-Rita announced a regional partnership with the National Basketball Association (NBA) to feature unique in-arena experiences for fans and an exclusive fashion collaboration with the Atlanta Hawks. The brand has teamed up with NBA celebrity stylist and designer Megan Ann Wilson to produce the "shegotgame™" collection, a female athleisure clothing line inspired by the Atlanta Hawks and Lime-A-Rita's portfolio of bold flavors. I worked alongside Megan with the production of this collection from conceptualization, design, and technical specifications for final production.
To bring female fans closer to the sport they love, Lime-A-Rita's "THIS IS MY JAM" campaign aims to create meaningful connections between women and their favorite team through giveaways and one-of-a-kind experiences in the arena that will encourage fans to interact with Lime-A-Rita, and each other, in real time and through social sharing.