The Roost Cafe
Faced with an outdated logo, the challenge with Roost Cafe was to infuse a fresh, contemporary aesthetic that resonated with the essence of Roost. The process began by conceptualizing a new logo that captured the warmth and inviting atmosphere of the coffee shop, but also kept a nod towards the Rooster from the original logo. Alongside the logo, I designed a modern and visually appealing menu, and to further enhance brand recognition, I developed a set of iconography options that served as versatile visual elements across various brand assets for Roost Cafe.
This rebrand aimed not just at giving Roost Cafe a facelift but at creating a cohesive and memorable brand experience that would resonate with both Reno locals and first timers.